This article mentions that the University of Central Florida has lost it's sponsorship deal with Adidas because Marcus Jordan will only wear his father's shoes on the court.
What a bunch of over entitled bullshit. First off if MaJ were any good he'd be at a real basketball school. Second if I were the AD at UCF I'd sit the kid until he came around. Pandering to him (perhaps in the hopes his dad will bestow riches upon the school) sets a bad example for everyone everywhere. Suck it Marcus. You're not your dad and you never will be. Grow a pairs UCF. Suspend the kid or offer him a transfer to another school. I'm sure the UNC intramural league would let him wear whatever he wants.